The Facebook-pre-eminent campaign will see teams of female sheriffs will distribute over 200,000 Hydrogel samples while taking photos of participants in stations and urban district centres nationwide, with the photos then uploaded on Facebook, where the pictures will be reviewed by NIVEA’s panel of judges. 

There will be regional heats, before an complete winner is drawn.  The winner and three friends will win a trip to Las Vegas.

To reach a wider audience, consumers who aren’t adept to get to the sampling are encouraged to enter their own photo; of which NIVEA will choose one winner to be entered into the heats.

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