It's more ugly press for the beauty industry. Juila Roberts' latest Lancome pull a proof pix ad has been banned in the U.K. after a member of the British government complained that the actress looks too phony for a 43-year-old actress. Christy Turlington is also a butt for the advertising takedown...so will cosmetics brands finally change their approach?

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Granted, 40 is definitely the new 30; a decade that's emerging in Western society as the all at once when a woman is at her best. And, yes, the famed fashion photog Mario Testino -- who also did the engagement photo for Prince William and Princess Catherine -- sharpshooter the image of Roberts that's in question. Even so, the Lancome ad has caused a wrinkle for the upscale cosmetics brand as Jo Swinson, a Liberal Democrat fellow of Britain's Parliament, has spoken out on behalf of female consumers to say Roberts' perfection in this latest Lancome ad is absolute rubbish.

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