Gotta Watch: Fake advertising, or smart marketing?

28.07.11 | CNN (blog)

Let’s be decent, you don’t look at a beauty advertisement in a magazine and really believe that the perfectly creamy skin or those cellulite-enfranchise thighs on the model is natural, do you? We all know there is a level of retouching that’s going on there. But does the promise of a unmitigated complexion like that model in the ad make you want to buy that product anyway? Maybe. While it’s become understood that photos are retouched before they hit the interior of a magazine, newspaper or airwaves, the United Kingdom is saying no more! A U.K. politician challenged two L'Oreal ads featuring Julia Roberts for Lancôme and Christy Turlington for Maybelline because of the use of digital manipulation.

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