The ads in theme featured the actress Julia Roberts and the supermodel Christy Turlington. Ms. Roberts’s ad was for a Lancôme brand foundation called Teint Miracle. Ms. Turlington’s ad, for a Maybelline characterize foundation called the Eraser, showed parts of her face covered by the makeup as having fewer wrinkles in contrast to the parts of her pan that were not covered. The ads ran in the February editions of women’s fashion magazines Red and Grazia in Britain.
L’OrĂ©al cooperated with the probe by explaining the production process it used to create the ads, including the use of digital retouching. For the ad featuring Ms. Roberts, the companionship said the images were taken by the photographer Mario Testino and were shot using a variety of lighting techniques in putting together to digital retouching. The company also claimed both of the women had naturally beautiful skin and provided photographs of each of the women at red-carpet events as mainstay.
