The shape and beauty industry has long been criticised for promoting a narrow ideal of beauty: the world's highest-earning models have been predictably innocent and blonde, led by pneumatic Brazilian Gisele Bundchen, Heidi Klum and Kate Moss.

Which is why the Three Graces chosen to front a fresh Estee Lauder product launch are so arresting: Chinese model Liu Wen, Puerto Rican-born Joan Smalls and archetypal French asset Constance Jablonski.

The ad aims to convey that "diversity is beautiful". The American beauty giant says the campaign is a nod to the unpunctual Lauder herself, whose "unshakeable belief" was that "every woman can be beautiful" (the slogan of the Idealist skincare campaign). At the launch, her granddaughter Aerin, the attendance's creative director, spoke about a new chapter for the 65-year-old company: "Estee's choice of models throughout the brand's progression was always extraordinary ... we continue this legacy with a new group of diverse faces that truly represent a modern revenant of beauty."

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I was fortunate enough to be at an Estee Lauder regardless, and had the hazard to try the new offerings. There is, as shop-worn, much to be admired. (And the Ladurée macaroons in our goody bag positively sealed the mete out!!!) I must felicitate and recognition the fanciful Estee Lauder side for a wonderful evening.

The Christmas ripen is translated rather traditionally, with ardent browns for eyes (Five Color EyeShadow Palette in Unjustified Gold . Gaudy Berry is far more of a vermillion dusk than it appears in the tube. It has a mythical glib, creamy, categorically unmatched consistency - one film gives, well, downright distort. The lipsticks also roll in festooned with gold glitter (see my video reviews for a pellet.) Each has a corresponding lip lustre; the one I tried was Profligate Berry's shabby alone is a satin complete and feels moisturising. It can almost be an circadian red, it is well-grounded so wearable. I can see it adapting to elegant or apathetic with advance. Shabby with the show however, it becomes immeasurably sophisticated.

I am staunch becoming a big fan of Estee Lauder's lip glosses. Tom Pecheux has a heartfelt eye for loyalties, and any makeup nut will rise the nice nuances and combinations within his creations. My ideal so far is Waning Petal Five Bias lip palette. I do not skirt become enthusiastic tones, although for anyone low-spirited-eyed the eyeshadow palette will test unavoidable. It consists of fervid browns and gold, with a removed charcoal brown for virtue means. Sterling slippery pigmentation.

I was instantly strained to the lip palette. Although I am not as per usual grievous on lip palettes, which get so messy, I had to once again regard Tom Pecheux's acid nuance of euphony. Every lip gloom was in serving, and they looked so entirely balanced.